Turning your hobby into a lucrative side hustle is easier than ever, particularly when customers are increasingly looking to source their gifts from small, local businesses.
In fact, many are willing to pay up to 17% more for handmade gifts if they know that they’ll be getting a unique product that had care and attention put into its creation.
However, competition can be fierce, so you need to make sure that you put time into the planning when it comes to setting up your side hustle. It’s better to get it right first time, this way you can return to the fun part – your hobby.
If you’re getting ready to launch your own small business, or even if you already have one that isn’t getting the traction that you’d like, then here are five things you need to do when turning your hobby into a business.
1) Perfect Your Product
Before you do anything, you’re going to want to make sure that you can produce high quality products time and time again.
Whether you’re a nifty knitter or a brilliant baker, you want to ensure that your products will meet your customers’ expectations every time. Before you start selling anything, take the time to practice your craft until it’s perfect. That way you’ll know that you can give your customers quality on demand.
2) Create a Website
Having a website of your very own will make you feel like a real business. And while you might have started out selling on services such as eBay or Etsy, there’s nothing quite like being able to say: ‘this is my website’.
It’s also the most convenient way for you to list and sell your products, and for your customers to order from and contact you.
There’s plenty out there to choose from, however, one of the most popular ecommerce platforms is Shopify. Shopify has made it their mission to make ecommerce more accessible for everyone.
3) Master the Marketing
Marketing is essential for any business, it’s how your potential customers find you, and in the increasingly online age that we live in, digital marketing is becoming a valuable path to success.
You might think you’re too small to worry about your branding and marketing, but it’s never too early to plan for success.
However, if you’re left a little dizzy by keyword research, search engine rankings, and brand identity, consider calling in the help of professionals. Experts such as Leeds based agency, Maratopia Digital Marketing, can set you on the path to success and teach you how to target customers that will convert.
4) Engage with Your Audience
Social media is one of the most valuable tools for creating a connection with your customers. Your website can be wonderful, but it won’t work as well as social media for building up a loyal following.
Engage your audience by offering them a behind the scenes look at product creation, and use the comment section and direct messaging services to start building a community.
Have you turned your hobby into a side hustle? Tell us about it in the comments below!