Iconic coastal resort transforms into a blue-hued playground ahead of new Smurfs movie launch
One of Scotland’s most luxurious coastal destinations is turning blue this summer – and we’re not talking about the sky. The five-star Fairmont St Andrews has teamed up with Sony Pictures to celebrate the launch of the brand-new Smurfs movie, hitting UK cinemas on 18 July 2025, with a playful programme of Smurf-themed fun running throughout the season.
This world-first partnership between a luxury golf resort and a major film franchise promises a summer of family-friendly magic, with Smurf-inspired trails, themed menus, and plenty of photo-worthy surprises. Even Smurfette and No Name Smurf themselves checked in to tee off the celebrations – proving that even cartoon legends love a Scottish staycation.
Located on the dramatic east coast cliffs of Fife, Fairmont St Andrews is already well-known for its two championship golf courses, award-winning dining and five-star spa. Now, guests can enjoy all the perks of the resort with a side of Smurf-style silliness – perfect for families looking to blend luxury with a little bit of movie magic.
The launch event drew a crowd of famous faces, including Rachel Riley & Pasha Kovalev, Aston & Sarah Merrygold, Nadiya Bychkova, Nathan & Cara Delahoyde-Massey, and more – all on hand to help kick off the Smurf-tastic summer.
Whether you’re exploring the trails, sampling blue-themed treats, or soaking up the Fife coastline with your own little Smurfs, this unique collaboration offers something truly special. Just don’t forget your camera – and maybe a pair of blue socks.
To find out more or plan your visit:
www.fairmont.com/st-andrews-scotland
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