The United Kingdom is a popular tourist destination, and it is projected that tourism will continue to grow in the coming years. According to Statista, over 37 million tourists visited the UK in 2017. This number is expected to increase to over 40 million by 2022. So why is the UK such a popular tourist destination? There are many reasons! In this blog post, we will explore some factors contributing to the growth of tourism in the UK. We will also examine what changes can be expected in the tourism industry over the next few years.
In 2018, the United Kingdom welcomed a record number of international tourists – 39.87 million people visiting from abroad, spending £27.63 billion. This was an increase in both tourists and expenditure compared to 2017. The top five visitor markets were: the USA (spending £320 per person), France (£297 per person), Germany (£290 per person), China (£261 per person) and Spain (£234 per person). The most popular tourist destinations in the UK were London, Edinburgh, Manchester, Birmingham and Liverpool.
The British government has set a target of doubling the value of tourism to £191 billion by 2025. They are investing £40 million in a new national advertising campaign to promote the UK as a tourist destination overseas. Partnering with a specialized tourism marketing agency can amplify such campaigns, reaching wider audiences and enhancing destination appeal. They are also working on making it easier for visitors to get visas and improving transport links to airports.
Visitors can expect to see more investment in infrastructure and attractions and continued marketing of the UK as a tourist destination. However, with Brexit on the horizon, there may be some changes to visa requirements and travel to and from the UK, so it is advisable to check before booking a trip.
It is still unclear how Brexit will affect tourism in the UK. There may be changes to visa requirements and travel to and from the UK, so checking before booking a trip is advised. If there is a decrease in visitors from Europe, the government hopes to make up for this with an increase in visitors from other parts of the world. Only time will tell what effect Brexit will have on tourism in the UK.
Infographic design by JustHooIt.com
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