What are Edinburgh’s Hogmanay Hot-spots?
A survey commissioned by the mobility super app FREENOW, targeting its user base, sheds light on the festive season activities of Edinburgh residents. Given the diverse array of pubs, restaurants, and holiday events, it comes as no surprise that Edinburgh distinguishes itself as a favored destination, drawing over 2 million visitors during the Christmas and Hogmanay period.
According to the survey findings, residents of Edinburgh enthusiastically embrace the Christmas and Hogmanay celebrations, with more than a third (34%) participating in festivities 2-3 times per week in December and January. The survey also provides insights into the preferred modes of transportation for a night out in Edinburgh, indicating that 85% opt for taxis, 66% favor public transport, and 27% lean towards walking or cycling.
According to the survey, 63% of people do not intend to participate in the Hogmanay street party, a typically highly anticipated yearly event, while 58% take the cost-of-living crisis into account and celebrate on a budget.
Surveying FREENOW consumers, responses also highlighted Edinburgh’s top hot spots for drinks/dinner with friends to celebrate Christmas/Hogmanay in Edinburgh.
Against the backdrop of the cost-of-living crisis, FREENOW’s survey also unveiled cost-effective suggestions for enjoying drinks/dinner in Edinburgh.
Following the release of the data, Mariusz Zabrocki, General Manager at FREENOW UK, comments: “FREENOW is dedicated to facilitating people’s festive experiences across Edinburgh this Christmas and New Year. With its exceptional range of traditional offerings, Edinburgh is a city full of culture and joyful spirit this season for locals and tourists to enjoy.
“We are pleased to see that taxis are the preferred mode of transport during the festive season. FREENOW takes pride in being the trusted app for everyone looking to travel by taxi in Edinburgh and across the UK or Europe. With a simple click, FREENOW users can quickly get hold of their taxi, track their spending and arrive at their destination to celebrate Christmas or New Year safely and in style.”