Edinburgh brewery – Think Local and Drink Local to save jobs
If every adult in Edinburgh buys one pint (or can) of locally brewed beer once a month, they could help support hundreds of jobs in the city this winter. That’s the message from Edinburgh’s Bellfield Brewery as they launch a new campaign: Think Local – Drink Local.
Edinburgh brewery generally – and small breweries like Bellfield in particular – are facing tough times as energy price rises, increases in the cost of CO2 and malt, shipping and packaging all combine in a toxic cocktail that could see many businesses fail.
The impact of the cost of living crisis is already starting to hit, with Edinburgh brewery breweries reporting trade, online and direct sales all down dramatically year on year – and this is against a backdrop of hospitality being severely restricted last winter with Covid.
Almost every day brings news of another small brewery closing, falling victim to the brutal economic situation and stiff competition from international beer brands.
Bellfield is using the 12 days before Christmas to promote many of the local businesses they work with, via their social media channels.
A burgeoning number of Edinburgh brewery venues in the city….
Bellfield is one of a burgeoning number of craft breweries in the city. Edinburgh once again has a lively and respected brewing scene thanks in part to the quality of the water that first made the city famous for brewing in the 18th and 19th centuries.
Speaking about the new campaign, Bellfield co-founder Alistair Brown urged people to buy local beer to support their local breweries – or risk losing them completely.
He said: “We’re calling on beer drinkers in the city and across Scotland to buy beer from their local independent brewery, even if it’s just once a month, to help support jobs in local businesses – breweries, taprooms, pubs, bars and all our suppliers. And if you’re in a supermarket or bottle shop please choose beers from local, independent producers.
“We’re very proud of the work we do with local arts organisations, community groups and charities – we ourselves try to support other local businesses whenever we can.
“During the pandemic, lots of people changed their shopping habits and made a point of buying local. This made a massive difference to small businesses in the city and helped many of us to survive.
“Now we are once again asking people for their support.
“Our campaign Think Local – Drink Local is an easy – and, it could be said – enjoyable way to show your support and it could literally be a lifeline for small local businesses like ours, this winter.”
he campaign launched by Bellfield also offers their customers a ‘loyalty card’: five stamps and they get £5 off their next purchase in the brewery Taproom in Abbeyhill. There’s also free delivery on all beer orders to EH postcodes to the end of the year via Bellfield’s online store www.bellfieldbrewery.com.
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